Welcome to Around The Herd, our weekly show covering news and updates at Bison Venture Partners! In this episode, we connect with a Black Unicorn, LaTecia Johnson, to learn about her entrepreneurial journey and why she founded her own creative studio. Learn more about Visionary Rising.
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Summary & Key Lessons Learned
LaTecia's Background: Originally from Tampa Bay, Florida, LaTecia has been in Austin since 2017. She discussed her decision to move to Austin over New York or Los Angeles, citing its central location.
Entrepreneurial Journey: LaTecia shared her journey of entrepreneurship, influenced by her parents who were also entrepreneurs. She talked about her early career in the music industry and transition to technology and entrepreneurship.
Visionary Rising: LaTecia described her company, Visionary Rising, a creator studio and growth partner for brands, creators, and startups. She emphasized the company’s role in helping clients navigate the changing ecosystem and her approach to building a virtual team.
Work Philosophy: The discussion covered her work philosophy, focusing on flexibility, meeting culture, and maximizing productivity.
Future Aspirations: LaTecia talked about her future plans and the type of clients Visionary Rising is looking to work with, emphasizing commitment and budget.
Key Lessons Learned
Embrace Flexibility: LaTecia's story highlights the importance of adapting to changing circumstances, whether in choosing a city to live in or transitioning career paths.
Roots in Entrepreneurship: Growing up with entrepreneur parents, LaTecia's journey underlines the value of a strong foundation in business and creativity from an early age.
The Power of Choice: Her decision to start Visionary Rising instead of settling for traditional roles showcases the power of taking charge of your career.
Innovative Work Culture: The podcast shed light on the significance of a flexible and result-oriented work culture that respects individual working styles.
Future-Focused Approach: LaTecia's outlook on always striving for better and not settling for past successes is a key takeaway for aspiring entrepreneurs.
Actions for the Audience
Explore Flexibility in Your Career: Don't be afraid to pivot or transition into new roles or industries that align more closely with your evolving interests and skills.
Cultivate an Entrepreneurial Mindset: Even if you're not starting a business, think like an entrepreneur. This means being proactive, creative, and always looking for ways to improve.
Adopt a Future-Oriented Approach: Focus on continuous improvement and learning. Set goals that challenge you to grow beyond your current capabilities, and always look forward to creating your best work.
These insights and actions can help individuals apply the lessons from LaTecia's experience in their own ventures, whether they're budding entrepreneurs or looking to innovate within their current roles.
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