Most people assume angel investing is simply about rich people passively maximizing financial gains by proving capital to founders who do all the work.
The truth is that the most impactful angels take that title to heart, and actually help guard founders from unnecessary mistakes, while hopefully guiding them toward success. Their capital contribution is a way of having skin in the game, on top of providing their expertise, connections, and support.
I've learned a bunch from impactful investors like Arlan Hamilton, Elizabeth Yin, Jason Calacanis, and many others. I even embarked on my own journey as an angel by first serving as an advisor, and then investing small checks into startups I care about.
The truth is that we need many more purpose-driven angels to truly move the needle for startups who have so much to gain from our knowledge and resources. During economic downturns, angels are especially crucial as traditional funding is even harder to come by.
Check out the intro-level course I put together for first-timers looking to get started. Regardless of the amount of money in your bank account today, you can begin adding value to high potential startups and have skin in the game. When in doubt, remember what Beyoncé said — "Pay me in equity..."
Thanks for reading,
Garry Johnson III
Founder & CEO